Product
One assistant, three jobs
It turns browsers into buyers, questions into answers, and every unresolved chat into something you can act on. Here's what each of the three looks like in practice.
More sales
Your product page can't close the sale. Your assistant can.
Every retailer has the same gap. A shopper lands on a product, has a real question — will this fit my wall type? is this the right size? what do I need alongside it? — and there's nobody there to answer it. So the question goes unasked, and the tab gets closed.
Most shoppers don't even know exactly what they're looking for. They know their problem — a radiator that won't heat up, but no idea what part they need. A search bar can't help them. A product page can't help them. But a conversation can.
The AI Shop Assistant understands plain-language questions, searches your entire catalogue in real time, and surfaces the right products — with images, prices, and live stock — right inside the chat. It asks the right follow-ups, narrows the options, and guides the shopper to a confident decision. The shopper gets an answer. You keep the sale.
Less repetitive support
Stop answering the same questions every day.
Returns. Delivery times. Opening hours. Stock availability. Every retailer fields the same handful of questions on repeat — by phone, by email, by live chat. It's time your team could spend on the customers who actually need them.
The AI Shop Assistant handles routine questions instantly, 24/7, using your own policies and store information. A shopper asks about your return policy at 11pm on a Sunday — they get an answer immediately, leaving fewer repetitive queries for your team on Monday morning.
That 11pm shopper is not the exception. Across the stores we run, 54% of conversations start outside shop hours or at a weekend. That is the majority of them, in every trade we've measured. Those questions were always being asked. Until now nobody was there to hear them.
Daily chat insights
Finally know what your customers are actually asking.
Most retailers are guessing. They guess which products confuse people, which policies cause friction, which questions go unanswered. The admin portal stops the guessing.
Every conversation is automatically reviewed — summarised, tagged, and analysed for sentiment and whether the shopper got what they came for. Each day's chats come back as a picture of your shop: which products came up most, which ones you showed while they were out of stock, where shoppers gave up, and what people keep asking for that you don't sell. Patterns surface fast — a product description to rewrite, a delivery policy to fix, a line you should be stocking.
It's the kind of insight that used to need a dedicated analyst. It comes included, automatically, from day one.
The part that isn't on anyone else's list
Ask for something and we build it.
The three above are what every assistant we build does. This is the part that is only yours: retailers tell us what they want it to do, and it becomes part of their assistant. There is no feature queue, nothing to vote for, and no version you have to wait for.
CarRacks wanted more out of the people who don't buy. So when a shopper is clearly interested but hasn't added anything to the basket, their assistant offers to put them in touch with a salesperson and takes their details. It turns traffic that used to leave silently into a list of people to call.
Whatever the equivalent is for your store, that's the conversation we'd rather be having than a feature list.
The part that surprised us
Not just for your website. Your team uses it too.
Within weeks of going live, retailers told us their staff had started using the assistant on the shop floor — looking up specs on the spot, comparing options, answering questions face to face.
It makes sense. The assistant knows your entire catalogue inside out. For a new staff member still learning the range, or a busy sales floor where nobody has time to check the stockroom, it's like having your most knowledgeable colleague always on hand.
Next step
See it doing all three on your own catalogue
The fastest way to judge any of this is to watch it happen with your own products and your own stock. We'll build that for you, free, before you commit to anything.